Organic Flour Packaging

This rebranding of Immaculate Honestly Delicious Organic All Purpose Flour focuses on user experience and sustainability in packaging design. Because the new target audience is young professionals, who don’t bake often, the flour is separated into pre-measured boxes that can be immediately recycled after use. The logo, labels, and overall form of the packaging were revamped. The package only includes two pounds of flour, rather than the normal five-pound bag—great for those who don’t bake frequently.